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March 31, 2010

Internet Marketing Services in South Africa

Internet Marketing Services in South Africa

Internet Marketing SA |
Erik Vermeulen | Jacques de VilliersWhilst Internet marketing is only
part of your overall marketing arsenal, it is becoming increasingly more
important as a brand-building, lead generation and client retention
tool.


If you want to build your online brand effectively and generate
qualified leads, then you should consider the Internet marketing, search
engine optimisation and social media services of Jacques de Villiers.



Internet
Becomes UK’s Biggest Marketing Medium

Internet advertising
sales in the UK overtook television advertising for the first time in
the first half of 2009, making it the nation’s biggest advertising
medium, according to new research by the Internet Advertising Bureau and
Price Waterhouse Coopers. Internet advertising sales rose to £1,75
billion giving it a market share of 23,5%. TV advertising dropped into
second place with a 21,9% market share. The UK’s advertising market has
experienced one of the world’s most aggressive expansions, due to the
level of Internet penetration. The main driver has been search and
particularly Google.



Let me help you design and implement a tried and tested Internet
marketing strategy to ramp up your business. You can use one or all of
the following components. It depends on how quickly you want to dominate
your niche space on the Internet.

  • Internet Marketing Plan
  • Competitor Analysis
  • Content Marketing
  • Search Engine Marketing
  • Pay Per Click Marketing
  • Social Media Marketing


Internet Marketing Plan

We’ll design an Internet Marketing Plan that is guaranteed to bring you
targeted traffic from search engines, directories and other websites on
a consistent basis. We’ll help you design and implement a sustainable
Internet marketing strategy. With the easy-to-follow blueprint you
should blast your competitors out of the water.

Benefits


  • Increase targeted traffic to your website & generate more
    quality leads and sales
  • Reach your customers at the
    very moment they are looking for what you offer 
  • Increase conversion of
    visitors to clients by building trust & credibility
  • Increase your ROI
  • Build your brand in a
    cost-effective manner

Competitor Analysis

Discover how your competitors are using Internet marketing to promote
themselves. Our Internet Competitor Analysis will give you the
competitive edge because you’ll be able to gauge your competitors’
strengths and weaknesses. You’ll be able to take this knowledge and
convert develop a strategy to gain the competitive edge. You’ll also
know how your website stacks up against your competitors.

Benefits

  • You’ll be able to find out
    what keywords your competitors are using
  • You’ll find out your
    competitors’ pay per click strategies
  • You’ll be able to counter
    their online strategy to help you take the preeminent position in your
    market

Content Marketing

By adding relevant and quality content to your website regularly (once a
week) you’ll have a content-rich website. This will serve you well in
your efforts to get higher rankings in the search engines and you’ll get
qualified visitors coming to your website. Our specialist web
copywriters will ensure that you have keyword rich, persuasive copy that
will convert prospects to customers.

When you add relevant content to your website on an ongoing basis,
generally monthly, the overall quality of your
website increases and will then be recognized by search engines as a
valuable content rich site. By optimising content
with relevant keywords, you will get organic (free) focused traffic
driven to your site.
 
Benefits

  • Increase qualified visitors to
    your website so that you can make more sales
  • Give customers relevant
    solutions when they want them
  • Build credibility and trust by
    giving visitors relevant content that is useful to them
  • Build your online brand
  • Position your company as the
    expert in its field
  • Increase your return on
    investment


Search Engine Marketing

Develop a search engine marketing strategy that’ll help you rank high in
your targeted keywords. Give the search engines what they want and
you’re halfway there. We know what the search engines want so that
they’ll rank you highly. The bottom line is that if you’re not in the
Top 20 searches in Google and other search engines, you may as well be
invicible.

Benefits

  • Increase targeted traffic to
    your website
  • Convert visitors to customers
    by creating credibility and trust
  • Build your brand awareness

Pay Per
Click Solutions


Pay Per Click (PPC) advertising is an investment, and just like any
other it has to pay for itself  
PPC is enormously powerful:  You only advertise to people who are
looking for what you have right now, and you only
pay when they respond by clicking through to your website. The price is
determined by an ongoing real-time bidding
process that is based on true market values. It is relatively simple to
do it yourself. However, most companies don’t have the expert knowledge
to know how to develop an effective PPC strategy. We’ll find the right
keyword for your company, at the right price. We’ll write a compelling
sales page that will convert prospects into customers. And, we’ll
monitor progress, course correcting where we have to so that you don’t
waste any of your PPC budget.

Benefits

  • Convert more customers by
    rolling out highly  targeted PPC campaigns
  • Dramatically lower your PPC
    costs by using tightly focused ad groups managed by us 
  • Improve your click through
    rate by writing ads that  match your prospects thoughts  
  • Significantly increase your
    conversion rates with perfectly matched landing pages 
  • Get more value by leveraging
    off the “long tail” keyword phrases that we uncover

Social Media Marketing


In today’s connection economy, social media is becoming more and more
important to reach out to prospects and clients alike. Your target
market wants to engage with human beings. We’ve got experts on hand to
help your company come to grips with the vagaries of this ever-changing
medium. If you want to know how to build business benefits out of
YouTube, Twitter, Flickr, Facebook, Slideshare, blogs, Squidoo and the
like, you’ve got to talk to us.

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