Daily Archives: February 14, 2010

Branding and Marketing: What’s In A Name?

When branding and marketing your company name, make sure you know the history associated with the name, otherwise you could run into trouble.  A while ago I saw an advert for a parachuting outfit called Icarus. I thought it was rather an unfortunate name for a company. As you know, Icarus, the son of Daedalus (if you care — he built the Labyrinth of the Minotaur at Knossos and seriously upset King Minos), flew too […]

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