Monthly Archives: February 2010

Inspiration: Edge of the Rain

I spent many a Christmas holiday on my grandfather╩╝s farm in Loeriesfontein, 100 kilometres from Calvinia, in the Northern Cape, South Africa. The farm was typical of most farms in the hot and dusty rain-deprived Karoo. It was unrelenting, unyielding and fit only for sheep, ostriches and the toughest human. Not much grew on it except quinces, the hardiest of weeds and the toughest of shrubs. When I looked at my grandfather, the craggy lines […]

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Expat Perspective on Zuma and living in SA

I enjoyed this article by Peter Carruthers. It puts living in South Africa into a seriously, positive perspective. Some years ago I wrote about a son who had been supporting his dad for many years. The son's firm was failing, and he could no longer support dad as well as before. Dad's response: Anger, mudslinging, and malice. The son was buried in guilt. Neither of them could see past the immediacy. Neither could see that […]

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Public Relations – One Clear and Compelling Message

A public relations lesson: COSATU general secretary Zwelinzima Vavi denied that the organisation compared Jacob Zuma with Thabo Mbeki (this is a negative in the South African context). However, the utterances were made by COSATU's national spokesperson, Patrick Craven (082 821 7456,, 011 339 4911). This has now left COSATU with egg on its face as it is a direct attack on its ally, Jacob Zuma in particular and the ANC in general. But, […]

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Branding and Marketing: What’s In A Name?

When branding and marketing your company name, make sure you know the history associated with the name, otherwise you could run into trouble.  A while ago I saw an advert for a parachuting outfit called Icarus. I thought it was rather an unfortunate name for a company. As you know, Icarus, the son of Daedalus (if you care — he built the Labyrinth of the Minotaur at Knossos and seriously upset King Minos), flew too […]

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