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Monthly Archives: June 2009

Book Review: Media Appearance Secrets – Clive Simpkins

Media Appearance Secrets – Clive Simpkins, marketing and communications strategist As death and taxes are inevitable, if you’re a CEO of a half-decent company, you (or your company) will be called before the Fourth Estate at some stage on your watch. Of course, if you don’t know what Fourth Estate is, you really need this book – Media Appearance Secrets. It'll help you get into the mind of the media so that when you are […]

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