John Cheese, Eldrick Irwin Estevez, Jennifer Anastassakis and Ralph Lifshitz needed to stand out above the crowd and create a strong distinct personal brand. They didn’t start working even harder at their craft. All they did was change their names, shift our perception and create a destiny for themselves. They understood that by branding themselves as different, superior and authentic, they’d get under our skin. They’d be noticed. Try and guess their names. You’ll find […]
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Reading adverts and copy as I do, I've noticed that spelling is not high on the priority list for most businesses. The latest villain in this litany of uselessness is "loose". Loose weight now. You have nothing to loose. Are you loosing your mind and so on. You obviously know that it should be "lose". The problem with spelling mistakes and grammatical errors is that it indicates that your company has sloppy thinking, no eye […]