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Daily Archives: March 12, 2008

Does your marketing stack up?

Looking Sideways – An eccentric look at sales and marketing When I look at how companies market their business it seems that most of them are stuck in a post-Kotler time warp of product, place, promotion and price. The same old boring adverts, buying into their advertising agencies “its all about branding” song that has been a golden oldie since the 70s. Our audience today is way more sophisticated than it was even 3 years […]

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