Daily Archives: February 11, 2008

When Good Copywriters Go Bad

When Good Copywriters Go Bad I’ve always been a fan of reading and keeping up-to-date with both history and current affairs. As a direct marketing copywriter, I get some of my best ideas from these sources. Because I want my copywriting to have impact it is difficult for me to write because I’m almost always nervous that I will serve up a thin soup of intellectually bereft copy. I love reading the work of good […]

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