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Monthly Archives: January 2008

A Message to Garcia

This is one of my favourite pieces when it comes to getting my sales teams to raise their game. A MESSAGE TO GARCIA  – ELBERT HUBBARD In all this Cuban business there is one man stands out on the horizon of my memory like Mars at perihelion. When war broke out between Spain and the United States, it was very necessary to communicate quickly with the leader of the Insurgents. Garcia was somewhere in the […]

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The Devil’s in the Detail

You’ve wowed your prospect. There’s a connection that could see you closing a deal. You’re in the zone. This one is in the bag. Ever had that feeling and then you lose the deal? In my experience many deals falls apart at the end-game. When it comes to the proposal stage. The proposal document is riddled with inaccuracies, misspelling of names, spelling mistakes and grammatical errors. When a prospect gets a document full of holes […]

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Vodacome caaan’t spell

You’d think that Vodacom would hire a top-notch advertising agency to help it with its advertising. And, you’d think that agency would in turn hire top-notch staff. Here’s an example from its recent advertising campaign. As you can see by the picture, 100 BMW’S  should be 100 BMWs. Either the advertising agency is hiring copywriters and editors that can’t read their own diplomas or it was a genuine mistake. It seems that most of the […]

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