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Daily Archives: July 17, 2007

First Impressions as fast as thought

Clothing retailer, Markham fascinates me. It went on this massive branding exercise. After all was said and done, it changed its name from Markhams to Markham. Dropping the S must have been a huge creative stretch. And, a year or so down the line,  the old logo “Markhams” still  crops up. Well in Klerksdorp and Shelly Beach at least. Markham is not the only one that doesn’t look after its brand. Check out the Supreme […]

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